“Business exists as a series of fantasies you make come true.”
Sometime ago (actually many years ago), I attended a weekend forum on entrepreneurial business development. The one key phrase that I have kept with me throughout my life is: “What you sincerely desire, vividly imagine and enthusiastically pursue will eventually come to pass.”
What a powerful statement.
Some mentors tell us you have to visualize what you want. Like a sports car – put up a picture of you dream car and work toward achieving it ownership.
Have you ever done this? Well, let me tell you it works.
The only caution is too set your goal on something reasonable or you’ll fail.
I once had a sale person who came onto our sales staff with no clients. She came from a job where her yearly income was a little over $35,000. Her first year selling she earned $80,000 plus.
The second year I noticed she was stressd at the job. Not her affable self.About the middle of February, I called her in for a meeting to try and help. My thinking was she had family issues to resolve, because her work performance was on target by my projections.
When we got down to her problem I was mildly surprised. And somewhat amused. She told me she was not achieving her self imposed goals for the year. She set her target on earning $150,000 for the year.
Wow, what a loft goal. My response was, “where in anyones wildest dreams would you think to go from $35K to $80K in one year then move onto $150K the following year?”
My “strong” suggestion was to be realistic. Set the benchmarks to achieve the goal in realistic stages. Maybe try going from $20K for the first quarter to maybe $25K or $30K. When you have achieved that them move the next target goal a little higher.
When she implemanted this approach her attitude changed and she was back to being a happy camper.
The end result was she di not reach the $150K original target, but was able to achieve $110K which was a very good jump from the previous year.
Moral: Set realistic goals.